Official Policy and Procedures

1. Trademarks

A. The following word marks are federally registered in the name of the Board of Regents of the University System of Georgia by and on behalf of the Georgia Institute of Technology: BLUEPRINT®, BUZZ®, GEORGE P. BURDELL®, GEORGIA INSTITUTE OF TECHNOLOGY®, GEORGIA TECH®, RAMBLIN' WRECK®, THE TECHNIQUE®, TI:GER®, WHISTLE®, and YELLOW JACKETS®. The Institute also owns the following federally registered design marks:

trademarks of Georgia Tech

B. The following word marks and designs are registered with the State of Georgia in the name of the Board of Regents of the University System of Georgia by and on behalf of the Georgia Institute of Technology: TECH

C. All other names, symbols, initials, or graphic designs that are associated with the Georgia Institute of Technology are protected under common law. These include but are not limited to: TECH, JACKETS, CAMPANILE, BOBBY DODD STADIUM, and the Gold, Navy, and White Color Scheme.

2. Policies and Procedures

A. The Georgia Tech Official Seal is reserved for documents that are formal and official and for all communications from the Office of the President and individuals and offices directly reporting to the President. The Student Government Association (SGA) is approved to use the Official Seal. Commercial use of Georgia Tech Official Seal is not permitted.

B. Georgia Tech departments and recognized student clubs and organizations may use the Georgia Tech trademarks for business purposes such as letterhead, business cards, publications, and websites. The logos and lettering must be used uniformly according to the guidelines in the Official Graphic Standards Manual. Questions or use approvals can be directed to the Trademarks  & Licensing Department at 404-385-0015.

C. A license must be obtained for the use of any Georgia Tech trademark, image, photograph, or logo in or on a commercial product, including premium and promotional items.

D. All departments of the Institute, recognized clubs/organizations, and alumni clubs are required to purchase licensed merchandise from licensed vendors.

E. While items consumed internally by the Institute, its departments, recognized campus clubs/organizations, and alumni clubs are not required to pay royalties on items bearing Georgia Tech trademarks produced for them and not for resale, they must secure approval, in writing, from the Trademarks & Licensing Department. Designs must be submitted and approved prior to manufacturing.

F. Only an officially licensed vendor is approved to produce merchandise bearing Georgia Institute of Technology marks. Georgia Tech trademarks will not be approved for use on red merchandise or gambling products; however, a licensed vendor requesting to use the GEORGIA TECH mark with the proper registration symbol on apparel will likely receive approval to manufacture officially licensed Georgia Tech merchandise. For a current list of officially licensed vendors, contact the Trademarks & Licensing Department at 404-385-0015.

G. Unlicensed and unauthorized merchandise bearing Georgia Tech's trademarks will cause, or is likely to cause, consumer confusion as well as dilution of Georgia Tech's trademarks by blurring and/or tarnishment. Unauthorized and unlicensed use of Georgia Tech's trademarks may subject the user to disciplinary action and enforcement through available legal remedies, including seizure of the merchandise.

H. Trademarks and logos are to be accurately reproduced and must appear in the exact form as registered, including the appropriate trademark designation, and may not be altered without the express consent of the Trademarks & Licensing Department.

I. The names and marks of the Georgia Institute of Technology shall not be used in the promotion of alcohol, tobacco, "recreational" drug products, gambling products, religious programs, or unauthorized promotion of goods or services.

3. Commercial Use Authorizations

A. Georgia Tech trademarks shall not be incorporated as a part of the name of an independent business enterprise in any manner to imply an official relationship between Georgia Tech and a third party.

B. Georgia Tech trademarks shall not be used to endorse a private group or business unless authorized by the Institute, pursuant to a formal contract or sponsorship agreement with the approval of the president.

C. All commercial use of Georgia Tech trademarks must be approved by the Trademarks & Licensing Department. Authorizations may be granted under the following conditions:

  • A company is an officially licensed manufacturer of Georgia Tech merchandise.
  • A company is an "Official Sponsor/Proud Supporter" of the Georgia Tech Athletic Association and/or the Georgia Tech Alumni Association.

D. All companies and individuals wishing to extend congratulatory messages in commercial advertising or promotions must receive prior approval from the Trademarks & Licensing Department. Companies and individuals wishing to extend congratulatory messages (or statements of support) that do not meet the criteria of 1-2 above may receive authorization to use Georgia Tech's trademarks under certain circumstances (e.g., "GO JACKETS," or "Congratulations Yellow Jackets"). Such messages must be clearly separate from the sale or promotion of any products not specifically licensed by the Georgia Institute of Technology. Any such use must be approved by the Institute.

Important Contacts

Georgia Tech Licensing
Aimee Anderson
Licensing Manager
Georgia Institute of Technology
177 North Ave., Suite 232
Atlanta, GA 30332-0181
Phone: 404-385-0015
Fax: 404-894-7214
gtlicensing@gatech.edu

The Collegiate Licensing CompanyThe Collegiate Licensing Company
Brittany Peisael
Partner Services Representative
1075 Peachtree Street, Suite 3300
Atlanta, GA 30309
Phone: 770-956-0520
Fax: 770-955-4491
bpeisel@clc.com


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