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A love of Georgia Tech among students is one of the Institute’s greatest assets, and is seen most passionately in student activities. One way students can show their love for the Institute is by using its logos and trademarks in a way that is consistent with and complements Tech’s existing identity.
Students and student organizations are encouraged to use Tech logos and trademarks upon approval from Georgia Tech’s licensing department. This guide will outline the approval process and is designed to help ensure that any potential designs are within Tech’s brand guidelines.
Approval is required for printed and non-printed materials. Whether designing an organization logo to use on a website or a T-shirt for an annual event, Institute Communications and Marketing is here to help you create something to represent your organization while maintaining the integrity of Georgia Tech’s visual identity.
A trademark is as a word, phrase, logo, graphic symbol, domain name or color used to distinguish products and services from competitors. Georgia Tech has a number of registered trademarks, including Buzz, the interlocking “GT,” the Ramblin’ Wreck and the Institute logo, as well as numerous wordmarks (outlined in more detail on the next page).
The Georgia Tech Trademark Management Program protects the integrity and ensures proper use of the Institute’s name, logos and trademarks. The University System of Georgia’s Board of Regents (BOR) — by and on behalf of Georgia Tech — has registered many of Tech’s names, logos and trademarks with the United States Patent and Trademark Office and the state of Georgia. The BOR has authorized the Georgia Tech’s licensing department to manage its trademark portfolio and licensing program.
To ensure products bearing Georgia Tech’s logos or trademarks use them correctly, companies must become licensed to be able to produce materials with our marks. All items with Tech logos or trademarks must be produced by a licensed vendor, or licensee. There are more than 425 officially licensed companies — including 40 T-shirt companies — to choose from that can produce just about anything with your design, whether it’s a T-shirt, keychain, koozie or yo-yo.
Royalties generated from the sale of Georgia Tech licensed merchandise are deposited into a “Buzz Fund.” This fund is distributed by Auxiliary Services, the Alumni Association and the Athletic Association in the form of scholarships, internships and large-scale campus events such as Sting Break. Last year, more than $585,000 went back to students through this program.
Whether a product will be distributed for free to organization members or sold to others, it must still be purchased from an official licensee. You can find a full list of official licensees at licensing.gatech.edu/licensees.html, as well as a shorter list of ad specialty companies. These companies tend to be more efficient and less expensive options.
Georgia Tech Licensing also maintains a Spirit Catalog designed for departments and student organizations. If you want to order a popular item in small quantities for low prices, take a look online at the Spirit Catalog. Promo Entertainment Group, a local Georgia Tech licensee, fulfills these orders.
In order to maintain a quality list of licensees, the list of licensed retailers changes regularly. Be sure to check the list before each order. If you know of a retailer not listed, contact Aimee Anderson.