The Collegiate Licensing Company (CLC)

CLC is the nation’s leading collegiate trademark licensing and marketing agency.

Headquartered in Atlanta, Ga., CLC assists collegiate institutions in protecting, marketing, and managing their brands through a customized, strategic approach focused on each individual client.

CLC represents more than 700 colleges and universities, bowl games, athletic conferences, the NCAA, the College Football Playoff, the Heisman Trophy, and other top collegiate brands.

CLC’s mission is to elevate college brands through insight and innovation. CLC is uniquely positioned to deliver consumer connections and brand visibility for collegiate institutions through impactful licensed merchandise strategies and engaging marketing platforms

CLC’s unmatched licensing and marketing services, the deepest roster of industry experts, the largest enforcement and legal team, and the most comprehensive data platform in licensing combine to drive customized, data-based solutions to navigate its partner institutions through the ever-evolving consumer and retail marketplace.