CLC is the nation’s leading collegiate trademark licensing and marketing agency.

Headquartered in Atlanta, Ga., CLC assists collegiate institutions in protecting, developing, and managing their brands through a systematic and targeted approach focused on each individual client.

CLC represents more than 150 colleges and universities, bowl games, athletic conferences, the NCAA, the College Football Playoff, and the Heisman Trophy.

CLC is the largest, strongest, and most influential agency in the collegiate licensing industry, and has been the leader in growing the collegiate business to the $4.6 billion in retail sales it represents today.

The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country.

As such, CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers, and consumers.

CLC employs a staff of more than 90 licensing professionals with the capability to establish and manage every aspect of a collegiate licensing program.