There must be no implication of sponsorship of or endorsement by the Institute of the third party’s goods or services (or vice versa). The third-party business can list the Institute’s name in the client list, but cannot use any trademarks.
If a vendor would like to use images of the Institute in marketing materials, approval from Licensing and Trademarks is required.
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Keep in mind...
- Campus units may use the Institute primary logo, extended logo, or unit combination logo in communications and for branded items purchased from an official licensee.
- Do not use the Interlocking GT alone for academic or organizational usage. The Bookstore offers generic Georgia Tech branded apparel, notebooks, pens, and many other licensed promotional products for purchase.
- Do not use the outlined version of the interlocking GT, which remains exclusive to Athletics.
- Trademarks (logos and spirit marks) are not to be used in conjunction with tobacco, recreational drugs, gambling products, political symbols, and/or religious symbols. For additional restricted items, see the full list.
- Use in conjunction with the United States flag, or the flag of the State of Georgia, is allowable.
- Trademarks (logos and spirit marks) are not to be used in conjunction with other brands, names, or trademarks in a way that might appear as an endorsement by the Institute.
- Do not simulate logos in type, skew or modify the elements, recolor, or fill with any pattern or texture.
- Designs using the trademarks must be approved prior to printing or manufacturing.
- All items and materials bearing the trademarks must be printed, produced, and manufactured by an official licensee.
- A registered trademark symbol, either ® or TM, is to be used next to every trademarked logo. The symbol should appear near the bottom right of the trademarked logo.