Items manufactured for internal use (by students, staff, or affiliates) MUST be approved and MUST be manufactured by an officially licensed vendor. If a licensee is not used, the Institute may not approve funding.
How to Order Merchandise:
Pick Your Swag
Choose a type of promotional product for your marketing or event.
Select a Licensed Vendor
Work with a vendor licensed to produce Georgia Tech products.
Check Branding Guidelines
Review Georgia Tech’s branding and design guidelines.
Request Quotes
Get quotes from your chosen licensed vendor.
Submit or Design Artwork
Send in your artwork or collaborate with the vendor to create brand-compliant designs.
Vendor Submits for Approval
The vendor submits the artwork to Collegiate Licensing Company, prompting review by Georgia Tech Licensing and Trademarks.
Receive Approval and Start Production
Once approved, the licensed vendor will produce your product.
Tip: Plan ahead! Noncompliant designs require changes, and the approval process may take up to two weeks, depending on revisions.
Rules for All Internal Groups
- Designs using Georgia Tech trademarks must be approved prior to printing or manufacturing.
- All items and materials bearing trademarks must be produced by an official licensee.
- A registered trademark symbol (® or TM) must appear near the bottom right corner of every trademarked logo.
- Trademarks can be used in conjunction with the United States flag or the flag of the State of Georgia.
- Use Georgia Tech’s primary brand colors—Tech Gold (PMS 4515), Navy (PMS 540), and White—as the foundation of your design. Tertiary accent colors may be used sparingly, representing no more than 10% of the overall design, ensuring the focus remains on our core brand colors.
- Don’t use the interlocking GT by itself for academic and organization purposes.
- Don’t use the outlined version of the Interlocking GT or the athletic word mark (logos 16-111 on logo sheet). These are exclusive to Athletics.
- Don’t use our trademarks in conjunction with tobacco, recreational drugs, gambling products, political symbols, and/or religious symbols. For additional restricted items, see the full list.
- Don’t use our trademarks in conjunction with other brands, names, or trademarks in a way that might appear as an endorsement by the Institute.
- Don’t simulate logos in type, skew or modify the elements, recolor, or fill with any pattern or texture.
Additional Rules for:
Campus units or departments (including those in locations other than the main Atlanta campus) may use the Institute primary logo, extended logo, or unit combination logo in communications and for branded items purchased from an official licensee. If the available space on merchandise, apparel, or promotional items is too small for the official department logo, or if no logo is available, the name of the campus unit, program, or initiative may be printed beneath an Institute logo. However, these variations are not permitted for use in print or digital communications, websites, or business cards.
This includes merchandise used within the department (staff shirts, pens, etc.), given as gifts, or sold.
- See the Brand Guide for Campus Units and Spirit Mark Usage guidelines.
- Do not use the Athletics wordmark.
Coordinate choices for tabling, environmental branding, communications materials, and promo items. If your people, tabling, and presence clearly identify your unit or group, promo items and apparel can be branded with primary Georgia Tech logos. EXAMPLE: Career Center polos for personnel, stand-up banner and tablecloth with Career Center logos, print collateral with Career Center logos, and all giveaways include the primary Institute marks.
CUSTOM LOGOS ARE NOT PERMITTED. No other logos, symbols, or marks may be used to represent Georgia Tech. Individual units may not create their own logo, and existing visual elements, including graphics, symbols, or icons unique to individual campus units, may not be used as dominant, freestanding components resembling a logo. Individual units, programs, or initiatives that have created their own logos, or have had individual marks created for them by third parties or students, may not use such marks to represent their unit or Georgia Tech. Find more on Custom Logos in our Brand Guide.
Acceptable Use Examples
Registered Student Organizations (RSOs) must follow the Visual Identity and Use of Name standards and comply with the naming Registered Student Organization Policy § 5.7.
RSOs are required to use a licensed vendor to produce any merchandise or apparel with the Georgia Tech name and/or trademarks. This includes merchandise used within the organization (shirts, pens, etc.), given as gifts, or sold.
In order for an RSO to use Georgia Tech’s name in its own name, the name may only be used in a locational sense that indicates the RSO is located at Georgia Tech.
Student organization logos must have the word “Organization,” “Club,” or “Chapter” in the logo design. The official name must be formatted in one of the following ways:
- [Student Organization Name] at Georgia Tech.
- [Student Organization Name] at GT [refers to Interlocking GT trademark].
- [Student Organization Name] at the Georgia Institute of Technology.
- [Student Organization Name] at Tech.
RSOs are not allowed to alter spirit marks without permission from Licensing and Trademarks.
Acceptable Use Examples
Greek chapters are required to use a licensed vendor to produce any merchandise or apparel with the Georgia Tech name and/or trademarks. This includes merchandise used for chapter members (shirts, pens etc.), given as gifts, or sold.
Greek chapter logos must include the chapter’s Greek letters.
Greek chapters are not allowed to alter spirit marks without permission from Licensing and Trademarks.
Acceptable Use Examples
Competitive Sport Organizations must follow the Visual Identity and Use of Name standards and comply with the naming as defined in Registered Student Organization Policy § 5.7.
Competitive Sport Organizations (CSOs) are required to use a licensed vendor to produce any merchandise or apparel with the Georgia Tech name and/or trademarks. This includes merchandise used within the organization (team shirts, uniforms, equipment etc.), given as gifts, or sold. Please contact the Licensing and Trademarks Office to confirm if the team uniform and equipment company is licensed. There is a $50 one-time licensing fee for new licensees that provide team uniforms and equipment.
In order for CSOs to use Georgia Tech’s name in its name, the team must take additional measures not to represent themselves as an NCAA competitive sports team. For instance, CSOs may not use the word “team” in their organization name or identity.
CSOs logos must have the word “Organization,” “Club,” or “Chapter” in their logo design. The official name must be formatted in one of the following ways:
- Georgia Tech [Competitive Sport Organization Name] Club.
- [Interlocking GT trademark] [Competitive Sport Organization Name].
- [Competitive Sport Organization Name] Chapter at the Georgia Institute of Technology.
- Georgia Tech Club [Competitive Sport Organization Name].
CSOs are not allowed to alter spirit marks without permission from Licensing and Trademarks.
CSOs are not approved to use the Athletics wordmark. The Athletics wordmark is reserved for the Athletic Association and NCAA sports.
Acceptable Use Examples
