Licensing and Trademarks generates income to support its operational goals and enhance the quality of life for students, student-athletes, faculty, and staff.

Annual licensing revenue is generated from royalties on product sales and marketing fees, and other Institute promotional fees. All licensing revenue is deposited into a Georgia Tech Foundation account called the Buzz Fund. All operating expenses of Licensing and Trademarks are paid from the Buzz Fund.

The Buzz Fund also provides annual distributions to the three licensing revenue-generating units on campus:

  • Alumni Association
  • Athletic Association
  • Campus Services

The Buzz Fund also supports Sting Break, a campus-wide event. The units may use their allocations for student scholarships, internships, student development, and special programs that support the strategic initiatives of the Institute. Those initiatives include a student-focused education, diversity, globalization, and traditions and school spirit.