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- To ensure the proper use of trademarks, service marks, logos, and insignias that have come to be associated with Georgia Tech;
- To protect the Institute’s reputation, good name, and image by permitting only appropriate uses and assuring that only quality products bear the Institute’s name, initials, or logos; and
- To generate income to support the operational goals of Licensing and Trademarks and enhance the quality of life for students, student-athletes, faculty, and staff across the campus.